May 15th, 2022
The sale is done. The total cost of the Facebook ads totaled $45.61. I think. Still having a hard time figuring out how Facebook charges for advertising. We had the best luck with Facebook this year. My sister-in-law took a straw poll at our address with the following results:
17 people said they heard about the sale in their Facebook feed
6 were word of mouth
11 saw the signs when driving by
One saw a flyer (poster?)
One saw the sale advertised in the Public Opinion
Two saw the ad in the Shopper
I think we’ll keep Facebook but drop the Public Opinion ad and possibly also the Shopper.
The donation pickup did NOT go off without a hitch. More about that when I have time to write about it.
DeAnna and I would like to make special mention of the help provided by her sister, Debbie, brother-in-law, John, friends Lynette, Linda, Jane and Joe who pitched in and helped make the sale at our location a huge success. We truly could not have done it without all your help, guys and gals! Your efforts were much appreciated. And also Dallas Miller at Aspen Tree Service who loaned us a trailer so we could display our merchandise. After the sale we were extremely grateful of Dallas’s generosity in letting us use his trailer and the additional help from his brother-in-law, Eric who helped pick up some of the donated items. Hats off to you both, Dallas and Eric!
Update for May 13th , 2022
The weather last night was frightening. Castlewood took a beating. We had strong, southerly winds but thankfully no serious damage.
It is just before 6am as I try to figure out how much I can let Facebook spend on advertising the sale. I should have set up a running tally of my expenses this year since we have quite a few participants but since I usually end up losing a little money, for a good cause, I don’t worry about it that much. Here goes, mostly from memory:
$14.00 for WordPress upgrade to a paid plan for http://www.sunriserummage.com
$7.00 estimate for GoDaddy domain registration of http://www.sunriserummage.com
$20.51 to print the flyers
$99.61 for ad placements in the Shopper and the Public Opinion
$15.00 for three ad placements in Tidbits of the Lake Area
$3.00 estimate for printing the color posters from my printer ($0.15/page x 20 posters)
We have 18 participants this year. We had 19 but one dropped out a day or two ago and said I could keep her money. I told her I would refund her money if it looks like there is any extra but at this point I don’t think there will be. I put in $10 for our address so between 19 participants including our address who put in $10 plus two kind souls who ‘tipped’ me an extra $10 and $20 I am currently at $220 (right?).
I scheduled the Facebook ads to start running yesterday, Wednesday, May 12th and scheduled them to stop on Saturday morning, May 14th at 9am CDT figuring anyone seeing the ad after that time wouldn’t have time to get here.
As of this writing Facebook has charged me $27.98. Here is a screen shot from the Meta ad manager:
So I’m at $187.10 as of now. I will probably see the Facebook ad cost another $30 which means I may be able to partially refund the participant that had to drop out of the sale, and this may mark the first year in, ever (?) where I didn’t end up losing a few bucks with the advertising costs. We don’t account for our gas cost to drive the 16.82 miles it takes to put up the posters. Here’s the route:
More to come after the sale. Right now I need to go put price stickers on some of our stuff!
Update for May 1st, 2022
The weather as of today has been pretty awful. In the past several weeks we have had winds in excess of 50mph and temperatures well below normal. This weekend, Friday April 30th and Saturday, May 1st was an original candidate weekend for the sale. I am so very glad we chose to hold the sale a little later this year, avoiding Mother’s Day weekend and instead choosing May 13th and 14th. The weather should be much nicer by then.
Update for May 1st, 2021
Post-sale wind-down. Ok, wine-down. This year had its challenges but everything worked out well again this year. A missed year seemed to add to pent-up demand for a rummage sale. Although we had only 12 total households participating there seemed to be a lot of sales activity. There was a LOT of stuff for sale at many of the locations. Friday sales were brisk, perhaps due to that day being the best weather day in a long time. Saturday was slower, with a more measured pace but a lot of sales were made just the same.
Update for April 4, 2021 (Easter!)
It is great to be planning the rummage sale again this year. I will be glad to just sort of forget most of 2020, the first year in my memory where we were unable to hold a sale at all, Spring or Fall. As I read my post from 2019 I realize I forgot to bump up the $7 participant cost to $10 so I will probably lose money again this year. If we manage to sell enough items to make up for it I will be happy. Maybe next year we’ll go up to $10 per participant. I am just glad to be having a sale this year so if I go under by $100 I will consider it a cost worth bearing. (Hmmm, I wonder if the Sale would qualify for a PPE loan? Yeah, probably NOT!)
As of this writing about a quarter of the population of South Dakota 16 and older has been fully vaccinated against the coronavirus that causes COVID-19. Around half the state’s eligible population has received at least one dose. It seems plausible that by the first day of the sale more than half of our people will be fully vaccinated. Coupled with the number of people who have already had COVID and may retain some level of immunity it isn’t out of the question that we could be near or at ‘herd immunity’ by the first day of the sale, although as I write this cases in SD are on the rise. So at least as of now it seems unlikely that we will need to cancel this year’s sale, especially since by now many of us are pretty good at maintaining good health practices during a pandemic.
I will leave it to our various participants whether or not to wear their masks during their sales as well as practice and request their customers to also practice social distancing. We haven’t decided how we at 15 Sunrise will handle this during our sale but I can envision putting up signs asking customers to mask and distance as well as wearing masks ourselves. We’ll just have to see what things look like later this month.
To: All Sunrise Drive Area Rummage Sale Participants and longtime friends of the Sale.
Update for 2019:
I can’t say enough good things about My School Rocks, a charitable organization with locations in De Smet, Arlington and Sioux falls. After a different local charitable group reneged on their offer to pick up the donated items post-sale I was left stranded with few options. Luckily My School Rocks had been in the area asking for donations. I noticed their brochure mentioned that they accept donated items so I contacted Janet Coleman who was happy to take on the process of picking up our participants’ donatable items. This was a great relief to me since I have had at times had difficulty finding groups that were interested in taking part in this process. My wife, DeAnna canvassed a few local charitable groups, only to be told “oh, rummage sales leave behind only junk” or words to that effect. There were a few “God bless you” comments thrown in but it was clear that that our local charities weren’t all that interested in helping. After this year’s the sale there were many items available to charitable organizations such as My School Rocks. They truly did yeoman’s work of helping us out this year, and I hope for years to come. Yay! Yay-and-a-half!
The My School Rocks crew:
The 2019 financial breakdown:
|2019 Sunrise Rummage Sale expenses and income||5-May-19|
|sunriserummage.com domain hosting for two years||$32.34||27-Mar-18|
|Ad placement, 3 weeks – Tidbits of the Lake Area||$15.00||27-Mar|
|Printed 175 flyers at the UPS Store||$27.96||5-Apr-19|
|Ad for the Coteau Shopper||$6.50||24-Apr-19|
|PO ad for Thursday, May 2nd||$144.00||2-May-19|
|PO ad for Friday, May 3rd||$18.00||3-May-19|
|Facebook post boost||$20.00||4-May-19|
|Total of expenses:||$263.80|
|Income from participants (17@$7, 4@$10, 1@$3)||$162.00|
|Net for 2019:||-$101.80|
I may need to increase the sign-up cost from $7 to $10 next year. I saw this coming so I took a straw poll of our 2019 participants and pretty much everyone agreed that $10 wouldn’t be a deal-breaker for next year’s sale participation. Even with that I would still be out around $40 so I may pare down next year’s Thursday PO ad to include only one or two featured items per participant in an effort to reduce the $144 down to around $100.
Watertown’s Sunrise Drive Rummage Sale started in the 1980s, or so we believe. If anyone knows of the first sale date please let me know so I can update this. In 2016 we had a customer who told us that she had been coming to the Sunrise Rummage sale for “at least 40 years”. I have wanted to refer to our sale as “Watertown’s longest-running rummage sale” but haven’t researched this. I may take a day and visit the Watertown Public Opinion archives to see if I can track down the first published sale advertisement.
When I first started participating there were two sales, one in the Spring and another in the Fall. Somewhere along the way the Fall sale was discontinued. I have been administrating the sale since the late 1990s which is when the website was first created. Here is what the site looked like in 2013. I did a complete facelift of the site in 2015 including the new logo featuring the sun in something that to me looks like a spoon with a butterfly and a ladybug on blades of grass in the forefront.
And here I’ll ramble on… (2016) There are only two items that create out-of-pocket expenses: running the copies of the flyers and the ads in the Coteau Shopper and PO. When I can catch it UPS runs a good deal of printing and folding 175 flyers. When I don’t it costs around $30. The PO’s Thursday ad containing all the listings is based on column-inches so it works out to be somewhat proportional as we gain or lose participants. The total PO advertising cost this year was $116.40 so including the flyer printing my outlay was $127.53. A few participant’s “tipped” me a dollar two so at 21 total participants (counting our own sale) it came out pretty much break-even. I told of few participants yesterday when I distributed the “Garage Sale” placards that I lost a few bucks this year but it looks like $6 is still the right number so I’ll probably do the same next year. One year when we had a small surplus I used it to buy professional signs I place at the intersections of 6th Ave and 19th St; 3rd Ave and 13th St and 6th Ave and 11th St. If we have another surplus some year I will probably buy a fourth sign for 5th Ave and 11th St or some other key location. One of our signs was stolen in 2010. I posted up a “please return” plea but never heard what happened to it.
When we first moved to Watertown in 1985 we HATED rummage sale weekend and would arrange our out-of-town trips to avoid being home during it. I’m not sure of the exact year where things flipped around and we stayed home and later actually (gasp!) taking part in it but I believe it was in the 1990s which is when I set up the first website. In 2014 I gave the site a nice makeover and updated the logo.
My son has been hosting the site for free on a server that he wants to decommission so this year (2018) the search will be on to find a new, low-cost host. I don’t think there are any hosts who allow partial-year website hosting so I will no doubt have to pay for a full year. In theory I could set up new hosting each year but the amount of work involved isn’t worth the cost savings.
In 2018 I paid for our first ad on Facebook. I couldn’t find a way to restrict the area of coverage so I had to pay for the ad to be run throughout all of South Dakota. This didn’t seem right to me but I was in a hurry to get the ad placed so I did it anyway. As I write this the first day of the 2018 sale I can’t tell if the Facebook ad did any good. I may take a straw poll of some of our customers to see if they saw the ad. Facebook’s ad metrics show a lot of data about views but don’t really tell me how effective the ad placement might be. If anyone reading this knows more about Facebook advertising than I do (which isn’t very much) and is willing to help please contact me.
The process starts in March when my annual reminder pops up that I need to start considering dates for the upcoming sale. I usually send out a ‘feeler’ e-mail in early March to see if anyone knows of conflicts for the chosen dates. We usually try for the first Friday/Saturday in May but also avoid having the sale on the weekend of Mother’s Day which is the second Sunday in May. In 2016 this meant having the sale the last two days of April, which in my recollection is the first time that has happened. The weather does what it wants but I always feel responsible somehow if it turns bad. One year we had rain and sleet so many (most?) of our participants held their sales over for the following weekend.
Once the dates are set I create the flyer to get it ready for distribution. With DeAnna driving like a half-crazed letter carrier and me stuffing mailboxes it takes us 45 minutes to deliver 170 flyers over the four miles of streets in the area shown on the map. We had a printing error in 2018 whereupon the previous year’s flyer was printed and distributed, although I had sent the correct PDF to the printing company. They graciously printed the correct flyer but my son and grandson had already distributed the wrong one. This was as much my fault as the printing company since I should have proof-read the flyers before handing them out. DeAnna and I did the drive again and handed out new flyers a couple of weeks later. This may have actually netted us a few additional participants. If so I guess it was worth the extra trouble.
A few years ago we extended the area to include a portion of 7th Ave based on a request from a person who wanted to be included on the north side of Harper Park. A participation fee of $6 per household puts the break even point of the sale at around 20 participants. The ad placed in the Watertown Public Opinion is the largest cost driver at a little over $100.
We also drive around to distribute posters at as many convenience stores as possible which ends up being around 15. A few other businesses allow posters so we put those up as well.
The above writings are a work in progress. I’ll continue adding when time permits.